This is another good article by Peter Lindmark that I would like to share with you. In essence , it said that :
"Investors should develop an investment framework which they make their decisions around. They should have tenets by which they abide in order to avoid permanent impairment of capital, while generating above average returns. Below are ideas from various others frameworks that are useful.
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The best indicator of a good business is a high return on capital; companies with superior returns on invested capital usually enjoy competitive advantages. Look for a margin of safety in the quality of the businesses operations, and businesses with few competitors. Warren Buffett likens a company’s competitive advantage to a moat; look for businesses where that moat is widening. An excellent example is Buffett’s investment in Coca-Cola; they enjoy high returns on invested capital, have one major competitor, and have strong demand due to a low cost product which consumers still purchase in recessions."
"Your goal as an investor should simply be to purchase, at a rational price, a part interest in an easily-understandable business whose earnings are virtually certain to be materially higher five, ten and twenty years from now. Over time, you will find only a few companies that meet these standards - so when you see one that qualifies, you should buy a meaningful amount of stock. You must also resist the temptation to stray from your guidelines: If you aren’t willing to own a stock for ten years, don’t even think about owning it for ten minutes. Put together a portfolio of companies whose aggregate earnings march upward over the years, and so also will the portfolio’s market value." – Warren Buffett
Read the full article HERE or http://www.gurufocus.com/news_print.php?id=16848
The Essential Buffett: Timeless Principles for the New Economy
The Warren Buffett Portfolio

